Some people. A majority genuinely see these people as good male role models and their heroes. It is incomprehensible. One of my ex girlfriends, who was a fucking Italian retard, thought Jordan Peterson was the most influential man of the 21st century. That is their core audience.Some people can recognise when they’re selling pyramid schemes, supplements or cryptocurrency and just ignore it and enjoy the rest of the content.
And what is “the rest of the content”? That content is not divorced from the scam. It is a direct jumping off point to get people into the scam. Back to Peterson, you listen to some of his lectures and he makes some sense. Then you watch an interview and see some of his other shit and no longer does it have to do with “raising men” but right wing culture war bullshit and him being a weepy eyed pussy. “Well if he’s right about raising men, he must be right about this too!”