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[URL unfurl="true"]https://www.jstor.org/stable/10.1086/588569[/URL]
Some interesting points:
I think our Pig feels powerless knowing that he will never be able to relinquish our 1st Amendment right to mock him even if he spends $100,000 of other people's money trying to do so, and goes $37,000 into debt himself.
Some interesting points:
We suggest that feeling powerless is often an aversive state that will lead consumers to attempt to attenuate or alter this state. Furthermore, prior theorizing suggests that status is one source of power, and thus feeling powerless, relative to feeling powerful (or baseline conditions), will increase consumers' desire to acquire products associated with status as measured by their willingness to pay. Further, we argue that this increased attraction to high-status products stems from a specific inclination to reestablish power rather than a general mood repair or mood maintenance motive.
I think our Pig feels powerless knowing that he will never be able to relinquish our 1st Amendment right to mock him even if he spends $100,000 of other people's money trying to do so, and goes $37,000 into debt himself.